Jaywon Choe and Jordan Teicher
Business Insider
Excerpt:
The king (size) is dead!
Mars, the company behind Snickers, Twix, and M&Ms, has announced that it will be discontinuing its king-size candy bars (and any other treat that exceeds 250 calories) by 2013.
The move comes at the behest of First Lady Michelle Obama. Mars is one of 16 companies in the Healthy Weight Commitment Foundation who have pledged to eliminate 1.5 trillion calories by 2015, an initiative spearheaded by FLOTUS.
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