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pepperonikkid

Trader Joe's wises up, reverses course, tells the leftist political-correctness mob 'no'

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pepperonikkid

Trader Joe's wises up, reverses course, tells the leftist political-correctness mob 'no'

 

https://www.americanthinker.com/

By Monica Showalter

July 30, 2020

 

Article:

 

Have we reached Peak Corporate Cave-In?

It kind of looks like it - Trader Joe's has decided to reverse course and not change all the brand labels of its products to satisfy the wokeness demands of a tiny, largely white, racism-parsing left-wing mob. Here's their statement:

To Our Valued Customers:

In light of recent feedback and attention we’ve received about our product naming, we have some things we’d like to say to clarify our approach. 

A few weeks ago, an online petition was launched calling on us to “remove racist packaging from [our] products.” Following were inaccurate reports that the petition prompted us to take action. We want to be clear: we disagree that any of these labels are racist. We do not make decisions based on petitions. 

We make decisions based on what customers purchase, as well as the feedback we receive from our customers and Crew Members. If we feel there is need for change, we do not hesitate to take action. 

Decades ago, our Buying Team started using product names, like Trader Giotto’s, Trader José’s, Trader Ming’s, etc. We thought then—and still do—that this naming of products could be fun and show appreciation for other cultures. For example, we named our Mexican beer “Trader José Premium” and a couple guacamole products are called “Avocado’s Number” in a kitschy reference to a mathematical theory.  These products have been really popular with our customers, including some budding mathematicians.  

We constantly reevaluate what we are doing to ensure it makes sense for our business and aligns with customers’ expectations. A couple years ago we asked our Buying Team to review all our products to see if we needed to update any older packages, and also see if the associated brands developed years ago needed to be refreshed. We found that some of the older names or products just weren’t connecting or selling very well; so, they were discontinued. It’s kind of what we do.

Recently we have heard from many customers reaffirming that these name variations are largely viewed in exactly the way they were intended­—as an attempt to have fun with our product marketing. We continue our ongoing evaluation, and those products that resonate with our customers and sell well will remain on our shelves.

Trader Joe’s has been a unique, fun and neighborly place to shop for over 50 years. We look forward to taking care of our wonderful customers for many future decades.

That's a big change from all the cancel culture that's taking every minority face off food-label packaging, from Mrs. Butterworth, to the Cream of Wheat man, to Aunt Jemima, to Eskimo Pies, to the Land O'Lakes Indian maiden and more, leaving just the faces of whites on the packages. Trader Jose, Trader Ming, Arabian Joe, Maitre Pierre, Trader Giotto, Trader Joe San and the rest, though, look like they might just stay, just as their customers like.



 

Full Story

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Rock N' Roll Right Winger
Posted (edited)

:clap: 

Bravo!

Tell them all to take a flying **** at a rolling donut!

Edited by Rock N' Roll Right Winger
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MontyPython
20 minutes ago, Rock N' Roll Right Winger said:

:clap: 

Bravo!

Tell them all to take a flying **** at a rolling donot!

Aerial motivated-pastry intercourse.

:2up: 

 

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Ticked@TinselTown

Since Trader Joe's corporate headquarters is in Europe, this is a nice surprise.

As for those asshats who wanted the name changes, all they did was highlight their lack of IQ.

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Severian

Avocados number. ROFL. Glad to see an old chemistry joke make it big.

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Rock N' Roll Right Winger
23 minutes ago, Ticked@TinselTown said:

Since Trader Joe's corporate headquarters is in Europe, this is a nice surprise.

As for those asshats who wanted the name changes, all they did was highlight their lack of IQ.

Along with superficial pettiness and being crybabies.

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LongKnife
3 hours ago, Rock N' Roll Right Winger said:

:clap: 

Bravo!

Tell them all to take a flying **** at a rolling donut!

200.gif

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Natural Selection

Meanwhile, Jeep is lying low hoping that nobody notices their Grand Cherokee....:ph34r:

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mjperry51
Quote

"Nothing in this life has ANY meaning except that we give it."

Tony Robbins

Which means absent a declaration of intent Anyone who attempts to assign Trader Joe's or ANYONE with racist messaging Is full of **it!

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MontyPython
Posted (edited)
43 minutes ago, Natural Selection said:

Meanwhile, Jeep is lying low hoping that nobody notices their Grand Cherokee....:ph34r:

 

How 'bout Black & White Scotch Whiskey? Or Negra Modelo Beer? Or Black & Tan? Or how 'bout the song by The 1910 Fruitgum Company "Indian Giver"?

 

 

Or "Indian Lake" by the Cowsills:

 

 

OMG!! The whole world has to change EVERYTHING!!11!!!@!!1!1

STAT!

:o 

 

 

Edited by MontyPython
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Dean Adam Smithee
8 hours ago, pepperonikkid said:

Have we reached Peak Corporate Cave-In?

It kind of looks like it - Trader Joe's has decided to reverse course and not change all the brand labels of its products to satisfy the wokeness demands of a tiny, largely white, racism-parsing left-wing mob. Here's their statement:

 

I like Trader Joe's. I'd go there more regularly if the one at Johnson Ferry Rd @ SR 120 in East Cobb Co GA wasn't so darned hard to get in and out of and find a parking spot at. Likewise the one at the Peachtree Parkway Forum in neighboring Gwinnett county.  As Yogi Berra once allegedly said, "Nobody goes there anymore, it's too crowded." LOL. 

I suspect that TJ's management wised up to the fact that those complaining were largely bed-wetting pajama boys cross-dressing as Karens who weren't shopping there anyway. For as long as I've been shopping there (late '80s in various locales), it seems like TJs AND their actual PAYING customers have always had a sense of humor about things.

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