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Ladybird

From Obscure To Sold Out: The Story Of Four Seasons Total Landscaping In Just 4 Days

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Ladybird

From Obscure To Sold Out: The Story Of Four Seasons Total Landscaping In Just 4 Days

November 11, 20205:04 AM ET

Heard on Morning Edition

https://www.npr.org/

Excerpt:

Four Seasons Total Landscaping wants to "Make America Rake Again."

Just a day after the Philadelphia family business became the unlikely backdrop for a belligerent Trump campaign press conference, its owners cashed in on the viral fame — and even crossed party lines.

On Sunday night, the company rolled out a line of T-shirts, hoodies and stickers featuring the slogans "Lawn and Order" and its riff on MAGA.

On Monday, it started offering face masks as well.

By Tuesday, everything had sold out.

Four Seasons' pivot to apparel had clearly paid off. The company posted on its Facebook page that it was temporarily suspending sales of most of its items due to lack of stock.

"We are overwhelmed by the outpouring of support we've received! You all are amazing!" the post said.

It's still not entirely clear how the Trump campaign ended up holding a press conference in Northeast Philadelphia near a sex shop, a crematorium and a jail. The hoopla was kicked off Saturday morning with a Trump tweet about an event at the Philadelphia Four Seasons.

That message was quickly deleted and a new tweet clarified that instead of the swanky downtown hotel, the presser would be held at the Four Seasons Total Landscaping, a business that offers services such as mulching, weed control, pruning shrubs and leaf removal, among other jobs.

At the press event, Trump's lawyer Rudy Giuliani claimed without evidence that Joe Biden's victory in Pennsylvania was due to voter fraud. Four Seasons Total Landscaping declined requests for comment.

Whatever its original motivation, the company is capitalizing on its fame by pitching itself to consumers from across the political spectrum.

Not only is it offering "Make America Rake Again" and "Lawn and Order" merchandise, but it has also "liked" and retweeted a number of left-leaning accounts. And for those who don't care for politics, it offers a picture of its parking lot as a Zoom background.

<snip>

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Hieronymous

Apparently the reason for selecting that location was to send a signal.  It was neither random nor a mistake.

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